Behind every logo on an F1 car, there’s a love story. Sometimes it’s a long-term partnership. Sometimes it’s a convenient arrangement. And sometimes… it’s pure passion that makes history.

In this episode, I’m diving into the world of sponsorships in F1 (and beyond) - the ones that stir emotions, break the rules, and prove that in motorsport, partnerships aren’t always logical 😜 Sometimes it’s heart, sometimes it’s just money.

Is F1’s deal with Barilla a recipe for success? Why is Belvedere stirring up controversy? And what makes some sponsorships truly legendary? Tune in and find out 😎