FOMO: Creating Conflict to Keep Loyalty
Conflict creates tension. However, there’s a lot of money that can be made by offering something for sale, taking the opportunity to buy away, and then injecting the fear of missing out into a person so they buy. Although conflicts keep loyal followers close, when you’re buying and investing in an upset, there’s a big probability you won’t become a repeat buyer. In today’s show, Bill Stierle and Tom explore the relationship between conflict and loyalty and the role that accountability plays in all of these.
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