Featuring the CEOs of Royal Philips Electronics N.V. and the Schering-Plough Corporation
On this episode of CEO EXCHANGE, taped at the Rutgers Business School in Newark, NJ, we'll examine whether the health care industry is in good shape with two CEOs who should know its condition. Advances in technology and medicine have extended lives and improved the odds for patients suffering from serious illnesses. But at what price? Who can afford the runaway costs of these medical miracles? Gerard Kleisterlee heads the huge Dutch conglomerate Royal Philips Electronics, best known for its TV sets and light bulbs, even though Medical Systems is its fastest growing division. Fred Hassan is CEO of Schering-Plough, one of the leading manufacturers of prescription and over-the-counter drugs. Two CEOs who will frankly discuss how much the health care system is ailing...and how it can be cured along with the patients that both companies serve.
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