Ferrari CEO's Unique Journey: Tech Innovator to Racing Icon
Update: 2025-12-15
Description
Ferraris CEO, Benedetto Vigna, a physicist and tech innovator, steers the iconic brand through rapid technological changes, balancing tradition and progress. Vigna, who previously led high-tech companies, emphasizes the importance of people and innovation in his role. Hes flattened Ferraris structure, promoted teamwork, and is committed to sustainability. Ferraris five-year strategy focuses on profitability, sustainability, and maintaining its high reputation. Growth will come from sports car revenues and increased personalization options.
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