Fighting slavery through good business, Ben Greensmith, Tony’s Chocolonely
Update: 2021-12-01
Description
Child-labour and slavery in the cocoa industry is rife but Tony’s Chocolonely uses its delicious tasting chocolate and its different business model to make change across the industry.
Ben Greensmith started his career in food and drink over 20 years ago, and he has grown brands including Innocent and Proper Snacks and now as UK Country Manager at the sixth biggest chocolate brand in the UK, Tony’s Chocolonely.
Ben tells us who are the culprits, what Tony’s Chocolonely is doing to change consumers’ habits and industry practice, and how their how their sourcing principles are helping other businesses.
Ben Greensmith started his career in food and drink over 20 years ago, and he has grown brands including Innocent and Proper Snacks and now as UK Country Manager at the sixth biggest chocolate brand in the UK, Tony’s Chocolonely.
Ben tells us who are the culprits, what Tony’s Chocolonely is doing to change consumers’ habits and industry practice, and how their how their sourcing principles are helping other businesses.
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