In this special episode of The MindShare Podcast, David Greenspan shares the story he’s never told publicly — the real origin of KiTS, the fire that fueled it, and the competitive moment that changed everything.

With the recent news that Morris Marketing has officially shut down their newsletter service, this episode couldn’t be more timely.
David reveals how KiTS started from nothing, how a competitor once called pretending to be a potential client, and how that moment lit a fire that still burns today.

You’ll learn:

• How KiTS became a leader in real estate marketing
• Why newsletters are STILL one of the most reliable tools for building MindShare
• How tangible marketing triggers neuroscience and long-term client loyalty
• How MindShare101 grew from agents needing more than marketing
• Why consistency, identity, and influence outperform trends every time

This episode is both a powerful story and a strategic reminder:
Real estate success belongs to those who outlast.

If you’re a KiTS user, you’ll feel even more confident you chose the right partner.
If you’re not using KiTS yet — especially if Morris Marketing was your provider — this episode makes it clear why now is the time to reach out.

Key Topics Covered:

• The early days of KiTS — and the competitor call that lit the fire
• What makes newsletters the most enduring marketing channel
• Why consistency creates long-term MindShare
• How KiTS evolved into MindShare101
• A direct message to current clients — and a call to action for new ones

Action Steps From This Episode:

1. Identify a moment that lit your fire — and recommit to it.
2. Start (or double down on) consistent newsletter marketing.
3. Choose one area of your life to build intentional MindShare.
4. Reach out to KiTS if your previous system shut down or your marketing has stalled.

If Morris Marketing was your provider — or if your marketing has gone quiet — now is the time to explore KiTS. Visit MindShare101.com/KiTS to get started.