Finding Massive Success By Going Against the Crowd w/ Peter Lorimer
Peter Lorimer is one of the most interesting characters in real estate. He's been a super successful solo agent, then launched PLG Estates, a nearly 200 agent strong real estate brokerage in Los Angeles and beyond, and most recently, co-host of the NETFLIX series “Stay Here”
He shared his amazing real estate success story on this week's podcast, and some of the best lessons that he's learned along the way. He's done everything wrong, which has helped him start doing everything right. Every Realtor, at every level of the real estate industry, needs to hear this episode. Absolute gold!
Born and raised in the UK, Lorimer achieved tremendous success as a widely sought-after Music Producer working alongside the biggest names in music including Pink, Sheryl Crow, INXS, George Michael, Christina Aguilera and more. He accumulated over 30 #1 Billboard chart hits by his retirement from the music industry in 2003.
In 2005, he joined Keller Williams Realty and went on to become the #1 Agent at his brokerage three consecutive years in a row. In 2009, he earned the prestigious distinction as the #1 top producing Keller Williams Agent for the entire LA region and LA County.
Never one to rest on his laurels, in 2010 Lorimer launched PLG Estates based in the heart of Beverly Hills, aimed at serving the whose who of the creative/entertainment world, which blossomed with its anti-establishment mantra and its policy of no-vanilla. Peter and his team of now, over 200, handpicked agents dance to the beat of their own drum while catering to a discerning clientele. Now with offices in West Hollywood, Los Feliz, Playa Vista and Studio City with more planned including Pasadena and Downtown LA.
Follow Peter on Instagram (@peterlorimer)
Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate marketing, social media, podcasting, and real estate lead generation. Dustin Brohm has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire's engage.marketing events, numerous State Realtor Association events & annual conventions, and more. Dustin is a Realtor w/ eXp Realty in Salt Lake City, Utah.
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*The Massive Agent Podcast is a production of the Industry Syndicate podcast network