Thinking about becoming a content creator, but don’t know what to create? If you’ve got kids, maybe you should try turning to TikTok as a parent for inspiration.

That’s what one Maryland-based mom decided to do in 2020. And as a result of sharing the funny things her kids say on TikTok, she’s attracted more than a million followers.

Laleh Jennings is a video creator who can be found through her handle @inamotherworld. On a near-daily basis, Laleh creates and posts content that offers a lighthearted peek into her life as a millennial mom of four. 

In this episode of The Videocraft Show Presented By Video Husky, Laleh talks with Jon Santiago about how her life has changed since blowing up on TikTok. They also discuss:

• The importance of giving kids their space when it comes to creating content seen by millions of people.
• How she’s learned to be more confident as a content creator.
• How she repurposes moments in her day-to-day life as a mom by recreating them into videos for TikTok.
• Being intentional with making sponsored content.

And much more...

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Relevant Links

• Laleh on TikTok
• Laleh on Instagram

Chapters

• (00:00 ) Intro
• (02:57 ) Start of conversation with Laleh
• (05:06 ) Laleh Jennings' creative background
• (06:29 ) Balancing two different "identities"
• (08:33 ) When she tells people that she's on TikTok
• (12:17 ) The income-generating side of content creation
• (14:58 ) Is content creation an openly accepted hobby/job?
• (18:26 ) Don't change yourself for other people
• (24:56 ) Having four creative siblings
• (27:14 ) Her parents' reaction to her being on TikTok
• (29:38 ) Why she never really tried to attain a certain number of followers
• (30:57 ) Being intentional with making sponsored content
• (34:37 ) The struggle of keeping up with messages and potential opportunities
• (39:13 ) How she started creating content
• (45:55 ) Her kids' reaction to her TikTok content
• (49:30 ) Her process for scriptwriting
• (51:29 ) How Laleh acts with her eyes
• (54:13 ) Her reaction to her videos going viral
• (56:37 ) How she plans her content and posts consistently
• (58:35 ) Reenacting funny conversations with her kids
• (01:00:37 ) Practicing digital privacy when filming TikToks with kids
• (01:08:27 ) Laleh's goals as a content creator
• (01:10:09 ) Where to follow Laleh Jennings

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Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez