In this episode of the London Fintech Podcast, Tony sits down with Shameer Sachdev, an expert in FinTech marketing, to explore the rapidly evolving landscape and the strategies that drive growth in a competitive market.

Shameer shares insights on the critical role of creativity in FinTech marketing, the power of effective messaging, and the potential of influencer marketing to enhance brand awareness. The conversation dives into how AI can boost marketing efficiency, the importance of regular customer engagement, and the significance of analytics in measuring success.

The episode also touches on the unique challenges of global expansion and the need to leverage new media channels to reach younger audiences. Shameer emphasises the value of "zigging when others zag" to gain a competitive edge in the dynamic FinTech space.

Topics Covered:

• The evolving landscape of FinTech marketing

• Being an astronaut in your spare time...

• The role of creativity in driving effective strategies

• Understanding customer pain points for better messaging

• Finding your 'Finfluencer'...

• Leveraging AI for improved marketing output and efficiency

• The importance of customer feedback in adapting strategies

• Navigating global expansion and understanding market dynamics

• Utilising new media channels to engage younger audiences

• The fundamental role of analytics in tracking success

• Standing out by "zigging when others zag"

Tune in to discover actionable strategies and key insights to help your FinTech thrive in a rapidly changing market.