What can Lawrence of Arabia teach us about organisations?

Why do organisations persist with so many accepted practices that don't seem to work?

What does a more evidence-based approach to organisational change look like?

James is joined by Beirem Ben Barrah and Philip Jordanov to talk about practical ways organisations can apply the science of human behaviour.

Buy Beirem and Philip's books: The Future of Change Management and The Dynamics of Business Behaviour.

Theme Music: "The Great Wide Open" by Kulakovka, via Pixabay.