Fixing Bud Light’s Hannibal Lecter Strategy | The McFuture
Update: 2023-04-13
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Why the real problem with Bud Light’s Dylan Mulvaney trans influencer campaign is…Hannibal Lecter. This is a good one.
CONTENTS:
- 00:00 Dylan is KILLING IT!
- 00:57 The Infamous Bath Tub Ad
- 01:42 Bud Light’s VP of Marketing Alissa Heinerscheid Explains Her Strategy
- 02:56 Bud Light’s Market Is…?
- 04:23 It’s Not Belgian!
- 05:34 Brand Cultural DNA
- 07:32 Why Bud Light is a Public Good
- 10:23 The Hannibal Lecter Strategy
- 12:24 Innovation & How To Butcher a Cash Cow
- 17:42 Corporate Genius?
- 20:27 Disdain
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