Valerie Dado, a dedicated resin artist and recent third-place winner in the iCoat Epoxy competition, shared her creative journey on the Resin Mastery Podcast after winning five gallons of premium epoxy. Starting out in Michigan with simple decorative trays and knick-knacks, she transitioned into floral preservation, making custom pieces such as blocks, jewelry dishes, and crosses that captured sentimental value for her clients. Her leap into resin artistry was inspired during pregnancy, spending a year learning about techniques and epoxy safety before launching into craft parties, continuous practice, and eventually developing her own signature style, one that values detailed design, purposeful placement, and rigorous use of PPE and professional tools.

Valerie’s promotion strategy is rooted in Instagram, connecting with local customers and building her business through direct engagement, client recommendations, and creative collaborations. Reshares from satisfied clients and makers help expand her reach, while consistent tagging and crediting of suppliers foster community growth and visibility for both herself and the iCoat brand. Despite working primarily from her garage, she maintains high standards for safety and product quality, using low-VOC resin and customizable molds but preferring to keep the experience personal and bespoke, without relying on a website or automated sales channels.

Looking ahead, Valerie continues to fulfill floral orders, some with months-long waitlists, while expanding into festive, personalized items for holidays like Christmas. Her focus remains on hands-on artistry and exceptional customer service, offering one-on-one consultations to ensure every piece matches the sentiment and specifications of her clients. For commissions, Valerie can be contacted directly through Instagram (@valdresin), phone, or email, representing a solopreneur approach that values creative control, meaningful client relationships, and steady growth within her local community.

Instagram @valdresin

Ph: (248) 874-5758

Email: valdresin@gmail.com

https://icoatepoxy.com

tel: +1 602-258-1114

https://www.facebook.com/iCoatProducts/

Instagram @icoat.epoxy

Podcast management by www.globalcreativegroup.com