Summary

In this conversation, Muskaan Saxena shares her insights on managing Gen Z teams, building credibility with clients, evaluating content success, and the importance of content repurposing. She discusses the challenges of monetizing content creation and the role of social media for founders. Muskaan emphasizes the rise of podcasting as a new form of media and debunks myths surrounding the influencer economy. The discussion concludes with a rapid-fire round, highlighting key takeaways for content creators.

Takeaways

Gen Z prefers freedom with accountability in the workplace.

Micro feedback is more effective than micromanagement.

Retention metrics are more important than likes for content success.

Content repurposing should be done contextually for different platforms.

Building a personal brand is crucial for creators to attract clients.

Faceless YouTube channels are gaining popularity as a revenue stream.

Authenticity in social media is essential for building trust.

Podcasting allows for deeper, more intimate storytelling.

Influencer marketing can be a legitimate career path.

Starting small and engaging with your community is key to growth.

Sound Bites

"Freedom with accountability is key."

"Micro feedback instead of micromanagement."

"Retention metrics are crucial for success."

"Content repurposing is often done wrong."

"Podcasting offers intimate storytelling."

"Influencer marketing is a real career."

"Start small and build your community."

Guest LI profile link:

https://www.linkedin.com/in/muskaan-saxena-930891187/

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https://open.spotify.com/show/1GvX6tvmfelawEba0F6KS4

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