For the first time in history, most people are 'generally receptive' to ads
Update: 2025-10-12
Description
We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads.
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
