Forging An Entrepreneurial Relationship: Dave Lakhani & Sarah Skeem of Growth Foundry, Boise, ID, Part 1
She was going to change the world by becoming a lawyer, a politician, and the first woman president. For a while, he was living life angry. At 16, he had the courage to leave a religious cult and go out on his own. Today, he’s a marketing and persuasion pro. He’s been seen on CNN and CNBC, and in magazines like Success, Entrepreneur, and Fast Company. As long as these two have been a couple, we kept wondering why they weren’t working together. Well, it happened. Dave Lakhani and Sarah Skeem finally started a business: a digital marketing agency called Growth Foundry. They wanted to build an agency that defied expectations, and it’s working. We talk couple dynamics, the conflicts in 21st century marketing, the difference between advertising a business versus growing a business. We discuss unhealthy advertising, like things that are ego driven or generate too big a response. Dave and Sarah have wildly different experiences in life. And be prepared: Dave doesn’t care if you like him, but he’s going to tell you the truth. Sarah cannot understand that.