AJ Eckstein, founder of Creator Match, discusses his journey as a creator on LinkedIn and the opportunities for creators on the platform. He emphasizes the importance of consistency and prioritizing content creation, treating it like a priority and building systems to support it. AJ also highlights the value of providing value to the audience and how even if one person benefits from a post, it is worth sharing. He shares his experience of being known as the 'LinkedIn guy' and leveraging his personal brand to build trust and connections. AJ shares insights on content creation, success, and the importance of kindness in building a business. He emphasizes the value of creating content with a one-to-one mentality and building a community of true fans. AJ also discusses his definition of success and the importance of doing what you love on a daily basis. He highlights the role of values such as competitiveness, self-starting, and ethical business practices in building a successful team. AJ emphasizes the significance of leading with kindness and the impact it can have on relationships and business success.

Takeaways:

Consistency is key in content creation. Treat it like a priority and build systems to support it.

Providing value to the audience is crucial. Even if one person benefits from a post, it is worth sharing.

Founder market fit is important. Solve your own pain points and understand the platform you're working with.

Building trust and connections through personal branding can lead to opportunities and growth.

Recognize the long-term rewards of the journey and embrace the challenges that come with it. Create content with a one-to-one mentality and focus on building a community of true fans.

Success is defined differently by everyone, and it's important to do what you love on a daily basis.

Competitiveness, self-starting, and ethical business practices are important values in building a successful team.

Leading with kindness can have a significant impact on relationships and business success.

Competition is healthy and pushes you to be the best in your industry.

Sound Bites:

"My kind of criteria is can one person get value from this?"

"If it helps one person, it doesn't matter how many people see it."

"You can be the Mr. Beast of the world or you can just have a thousand true fans who love what you're doing and you can still monetize that because it's probably super niche."

"Success is really funny because I think when you're growing, you think success basically is a synonym to money, right? Like you're so successful, that means you are a millionaire, a billionaire. I think everybody actually has a different definition of success."

"You have to have the tenacity and the hunger to win. You have to be a self-starter. I can't be there holding your hand and I want you being there holding my hand. We can help each other grow and I think how you get to victory needs to be in an ethical business way."

Chapters:

00:00 - Introduction and Background

03:20 - Transitioning from Consulting to Startup World

04:37 - The Pain Points of LinkedIn Creators

07:21 - The Rise of B2B Influencers on LinkedIn

10:17 - LinkedIn's Unique Advertising Opportunities

14:28 - Identifying the Gap in the Market

16:52 - Founder Market Fit and Solving Pain Points

19:17 - Building Trust and Connections Through Personal Branding

24:24 - The Importance of Consistency in Content Creation

29:19 - Providing Value to the Audience

31:14 - Embracing Challenges and Recognizing Long-Term Rewards

32:07 - Building a Community of True Fans

33:06 - Redefining Success

37:37 - The Importance of Values in Building a Team

52:25 - Leading with Kindness

58:47 - The Power of Competition

Keywords:

creator landscape, LinkedIn, content creation, influencer marketing, founder market fit, value to audience, consistency, content creation, success, true fans, values, competitiveness, self-starting, ethical business practices, leadership, kindness