DiscoverCBS This MorningFounders of Ben & Jerry's Ice Cream on Why Activism and Business Go Together
Founders of Ben & Jerry's Ice Cream on Why Activism and Business Go Together

Founders of Ben & Jerry's Ice Cream on Why Activism and Business Go Together

Update: 2020-09-04
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Ben Cohen and Jerry Greenfield, the founders of Ben & Jerry's Ice Cream talk with CBS News business analyst Jill Schlesinger about the role businesses play in social activism. Hear how the two, who met in 7th grade gym class, went on to create the iconic company with no business or ice cream making experience 42 year ago.

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Founders of Ben & Jerry's Ice Cream on Why Activism and Business Go Together

Founders of Ben & Jerry's Ice Cream on Why Activism and Business Go Together