Frame control is the assumption of what the conversation is all about

Two people come into an encounter with presupposing ideas on what the conversation is going to be about

When those ideas don't mesh and they clash, what you have is a frame battle. 

When a frame battle ensues the person who gets sucked into the other persons frame has the upper hand in the conversation and can dictate where the conversation goes

In this podcast you'll learn

How to be more persuasive

How celebrities and Presidents used frame control

How to defend yourself from a frame attack

How to gain the upper hand from someone trying to attack you 

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