DiscoverPursuit of ProfitFranchise Funding Secrets 2: Turn Your 401(k) Into a Business—Without Penalties or Taxes | Benetrends Explains ROBS Plus
Franchise Funding Secrets 2: Turn Your 401(k) Into a Business—Without Penalties or Taxes | Benetrends Explains ROBS Plus

Franchise Funding Secrets 2: Turn Your 401(k) Into a Business—Without Penalties or Taxes | Benetrends Explains ROBS Plus

Update: 2025-10-08
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Episode 104: On this episode of Pursuit of Profit, Cliff talks with Scott Thorell CFO of Benetrends and Kristen Gordon, senior consultant at Benetrends. If funding is holding you back from becoming a franchisee, then this podcast is for you. Scott and Kristen talk about the ROBS (Rollovers as Business Startups) and ROBS Plus - transforming your retirement into a business. Listen up...


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Timestamps:


00:00 - Intro


02:01 - What is Benetrends?


03:29 - What is ROBS? How does it work?


15:04 - What is the ROBS Plus?


21:01 - Why a C Corporation?


23:20 - Multiple classes of stock


32:23 - How is this a tax-free transaction?


37:35 - When you sell the business?


43:50 - Peter Thiel story


48:44 - Common questions


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Links:


⁠Benetrends⁠


Innovative Financing booklet - email cliffn@franocity.com


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🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

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Franchise Funding Secrets 2: Turn Your 401(k) Into a Business—Without Penalties or Taxes | Benetrends Explains ROBS Plus

Franchise Funding Secrets 2: Turn Your 401(k) Into a Business—Without Penalties or Taxes | Benetrends Explains ROBS Plus

Pursuit of Profit