Franchise to Framework and the People-First Profit Strategy - Dana De Vito
Description
Today we welcome Dana De Vito, a longtime business owner, franchise operator, and co-founder of Elite Performance Associates. From owning Jack in the Box and Scooter's Coffee franchises to coaching business leaders, Dana shares his insights on responsible growth, the difference between consulting and coaching, and why defining a desired end statematters more than tactics. This conversation digs into lessons learned from franchising, building culture, and balancing ambition with life outside of business.
Timestamps:
00:01 – Intro & welcome to the show
00:32 – Meet Dana De Vito: from teacher-track to consulting
03:02 – Moving to Prescott & buying Jack in the Box franchises
04:55 – Lessons from fast food ownership & team development
06:03 – The ups and downs of franchising relationships
07:36 – Why Scooter's Coffee: leadership culture & systems
10:10 – Consulting vs. coaching: the real difference
13:38 – Why some owners act—and others never do
18:14 – Crisis survival: losing 97% of revenue & bouncing back
20:50 – Expanding reach: writing books & people-first profits
24:30 – Speed kills: when growth gets ahead of control
27:48 – Start with desired end state, not tactics
28:50 – Matt's personal lesson: ambition vs. family balance
38:15 – Who believed in Dana: lessons from his parents
43:33 – Closing thoughts & how to connect with Dana
Resources & Links
Connect with Dana:
Instagram: @dana_devito
LinkedIn: https://www.linkedin.com/in/dana-devito/
eliteperformanceassociates.com
Dana@eliteperformanceassociates.com
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