Franco Varona, Managing Partner of Foxmont Capital Partners and returning guest from episodes 357 and 516, joins Jeremy Au to unpack why the Philippines is fast becoming Southeast Asia’s next big investment and startup hub. They explore the country’s rapid digitization, growing middle class, and unique strengths like its global diaspora and English fluency. The conversation covers how Foxmont’s latest fund is backing local solutions to Filipino problems, the rise of accessible health and wellness ventures, and the government’s evolving role in supporting innovation. Franco also shares why first movers can dominate the Philippine market and how solving for price and accessibility unlocks massive opportunity.

01:34 Foxmont Capital’s journey and fund milestones: Franco shares how the firm built three funds since 2019, making 45 investments focused on the Philippines’ growth story.

04:53 Philippines’ digital leap fuels investment: From 30% digital wallet penetration pre-pandemic to 99% today, the country’s digitization and rising middle class are reshaping its economy.

08:00 Private capital surge matches Indonesia: Annual startup investments now top $1 billion, signaling growing global confidence in the Philippines.

16:46 Diaspora drives growth and return talent: Millions of overseas Filipinos send money home while second-generation entrepreneurs return to launch startups.

19:27 Language and cultural edge: The Philippines’ English fluency and global mindset make it an ideal second expansion market for regional startups.

22:58 First movers win big: Filipinos’ strong brand loyalty and investor collaboration help early entrants dominate categories like coffee chains and gyms.

25:23 Investing in accessible health and fitness: Foxmont backs BeFit, an affordable gym chain, and women’s clinics offering localized, comfortable care solutions.

Watch, listen or read the full insight at https://www.bravesea.com/blog/franco-varona-philippines-rising

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