DiscoverSuccess ChampionsFreddy Fri How Hip Hop Changed His Life
Freddy Fri How Hip Hop Changed His Life

Freddy Fri How Hip Hop Changed His Life

Update: 2019-05-30


Donnie Boivin: Hey, hey guys how's it going man this is gonna be a killer episode. I gotta be honest this is probably one of the funnest episodes I've done because for the first time in the history of Success Champion somebody's going to rap on the show. And I gotta tell you, it is bad ass; old school; just hit you raw clean you know lyrics man. I really really enjoyed it. This

conversation with Freddie Fri was one of the gems man, I gotta tell you we talked about of course his life growing up and what he’s doing for a lot of the youth in Oklahoma and his career the things he's doing the voiceover space, inspirational motivational space, I took a ton out of this one and I bet you guys as you listen to this one you will as well

And I tell you I couldn't do the show without Stacy McGovern and Michael McGovern over at Point Blank Safety Services. Now what they're doing to protect these freeways throughout the state of Texas is absolutely amazing. They’re employing off duty officers to keep our highways and freeways safe, you know the construction workers that work out there and the people driving the freeways. Everybody’s just trying to get these freeways built as fast as possible and get everybody home safe and when you see those patrol cars out there on the freeways, keeping traffic slowdown so the construction workers can work, that’s Stacy's company taking care of


So if you’re ever in a spot where you’re looking for, you know off duty officers to help you with safety, security, protecting your assets do me a favour and go to and reach out to Stacey and guys do me a favour follow them on all the social media outlets, give him some love show them that you're there and enjoy the show

Alright guys this is gonna be a fun f***ing episode, I am telling you strap it in and just hold on for the ride. So I’VE had a chance to talk with Freddy Fri for a little just bit prior to the show. I’m stoked it’s gonna be a good one so with this week it’s Freddie, I’m Donnie and this is Donnie’s Success Champions — Freddie my brother welcome to the show my friend tell us your story

Freddie Fri: I am excited to be here and let's take a chapter or a mindset of the things you never thought you might see or hear on this podcast

Donnie Boivin: (laughs)

Freddie Fri: ...cause I’m going in, I'm telling my story in hip hop, and I’m go in hip hop. My thing is hip hop, I’m going to go in hip hop

Donnie Boivin: Alright, let’s do it

Freddie Fri: Let’s go. This is my hip hop form, poetry form, spoken word form. I tapped into my wildest dreams of being great, demons threw the hook I almost took the bait. Was hungry for Success but couldn't get a plate. I wish for greatness early but my genie only granted late. Mama sick, doctor's diagnosis faulty. Prescription messed her kidneys up that still haunts me

They told her not to have me but she wouldn't abort. She said, “No!” Even if it cut her life short. In the car with mama slumping, daddy speeding. Final breaths were taken left my heart bleeding. Age 4, my mama got her wings early. I still question why she didn't live to see 30 yall. Papa scooped me up and took me from that drama.

At least it wasn't until he met my step mama. Crazy is crazy does she took the cake. I broke down cause I felt like couldn't catch a break. Another tale of a lost soul, study said that I wouldn’t live to be old. Shy boy this world is so cold they used to bully me but then I finally struck gold.

1-2 and you don't stop, I fell in love when I got introduced to hip hop. My new release it gave me good release when I put that pen to pad it gave me total inner peace. So let me introduce the new me to me, confidence erupted I was truly thankful, blessed. I no longer just the guest in my mind. my friends you gotta watch men.

That greatness in you so go retrieve it in your mind Keep pushing to be patient, it will happen in due time. A fish can only bite if you keep casting out your line Believe in you ,block out the shade and let the sun shine on through. Because That's exactly what I did.

Donnie Boivin: That was f***ing [laughing]… that is an absolute first whee somebody rapped on my show

Freddie Fri: There you go! Let’s go! — In a nutshell that's a lot of my story too [laughing]

Donnie Boivin: Yeah that's the rap I can get behind man, there’s a story behind it

Freddie Fri: Yes sir, yes sir, yes sir

Donnie Boivin: I love it, I love it

Freddie Fri: I appreciate it

Donnie Boivin: I'm about to charge you because nobody dropped a 40 y’know...

Freddie Fri: No here's the thing, here's the thing it's so funny because I'm the original founding father of.hip.hop in Oklahoma. Like I was, me and a few of my guys were like the first to…

Donnie Boivin: You’re the founding father of hip hop in Oklahoma??

Freddie Fri: Well yeah! In Oklahoma now… hold on now, I didn't say New York, I didn't say everywhere [laughing]

Donnie Boivin: There’s like 2 rappers in all of Oklahoma I mean…[laughing]

Freddie Fri: Hey, it’s a lot of em. Maybe nobody just blew up but it was a lot of em but i'll say that to say-

Donnie Boivin: (inaudible)... in Oklahoma that’s all.

Freddie Fri: Man, I’m telling you. Listen to me, I’m telling you. We got it - we get it in out here. But it's so funny because you know I never drank and I never smoked and so I was like basically an oxymoron of hip hop. What Idid, it just didn't fit you know [laughing]

Donnie Boivin: Right, that is so awesome

Freddie Fri: Unreal, unreal

Donnie Boivin:What a tough story though I mean… you know I’m not a big fan of rap unless it’s done that way. And what I mean by that way is, I can understand the lyrics right. I can understand the story behind it, I mean that’s why you know for me Eminem his old school stuff was so solid right. I could get behind that because if you’re not doing things to inspire someone else's story, why the hell are you doing it?

Freddie Fri: That’s my thought process

Donnie Boivin: Right

Freddie Fri: You know, that is totally my thought process and so for me even- I always look back when I was first rapping it wasn't a major but I had a national distribution deal. And my hip hop before I gained custody of my children, I used profanity, I cursed in it. But it was always saying something, there was always a message. There was always a problem, there was always why the problem was and there always was a solution to the problem in the end, even when it wasn't REALLY cool to do that. I might have been cussing, I might've been saying some hardcore stuff but I was really saying something. And so when my children got a little bit older, I never really let them listen to my old stuff cause it had profanity in it

Donnie Boivin: Tell them never to listen to this podcast [laughing]

Freddie Fri; But trust me they listen to plenty of my old stuff now. But you know so when I came back - when I got back into it, I took a hiatus, when I got back into hip hop. I knew that I was going to be clean, I knew there was going to be a message, there was clear 2020 vision you see your life the older you get; the clearer you can see life and the younger you can see life clearer, the more you can be successful at an early age.

And that was kind of my model, my philosophy and so now i’m in a mindset of anything that that I put out hip-hop-wise, anything that I put out motivational-wise it’s trying to help people overcome and win everyday battles and everyday struggles of life

Donnie Boivin: We’re gonna dive into your story but I wanna keep on this for a second but here's what I love about your music in general. We’re not going to get into a religious discussion but this is why I think there's so many religions, this is why I think there's so many different styles of music is cause you can hit people where they’re at, right?

You’re not gonna come into the country and blare in classical music and expect to hit the people right so I think i’m not gonna bring it Hillbilly Bluegrass into the inner city and expect to you know help those people hear the message

Freddie Fri: Right

Donnie Boivin: Right? Well it’s that same thing, that’s why I love it. So let’s dive into your story a little bit — it's a tough one dude. At 4 years old you lose mom...

Freddie Fri: So 4 years old man, I lost mom it was so crazy, I basically have 3 memories of my mom. I remember being in my home and my dad was working on his motorcycle and I guess I was sitting out in the garage like on the stair watching him and I don't know what he did but somehow his motorcycle caught on fire and he caught on fire

I remember her pulling me back in and rescuing him, my dad now had burns all over his body he had to get a whole bunch of skin grafts and everything and you can still see the scars on him today. I remember that.

I remember being in the car, like I said, “With momma slumping daddy speeding.” I remember being in the car as he was taking her to the hospital and that was the last time that I saw her alive. And then my third memory is at the funeral, and I was just sitting there didn’t understand what was going on I just remember thinking why was everyone taking turns crying over my momma. You know going up crying and all that stuff

And so moved in with my dad, and of course in that day and age I’m pretty sure my dad was kind of like ima do the right thing, and take my son in but I have no earthly idea what i'm doing but let me find a woman, let me get a woman that can take him. And unfortunately that choice wasn't the best lady because it was my eventual step mom who I spent the next 14 years living with that was… nothing physical thank goodness but it was a lot of mental abuse

Unfortunately she was a druggie, smoked weed while smoking crack, drank a lot and was very verbally abusive. And so it was just one of those situations where, it was just a tough upbringing so what it did to me is and now I give her credit because I think that the way she was instilled a certain fear in me which I think I needed to be able to survive where I was at, and the situation I was in

Cause I was a shy kid very shy, and going to school I was little i wasn't real tall. I was a short fella I used to love playing basketball but I got bullied you know. Before I got in high school I used to get bullied I remember one time I was leaving school and guys chased me, they caught me, picked me up and body slammed me on my head. Took me to a swimming pool, threw me in the swimming pool and just try to hold me underwater I thought I was going to die

You know and at the last minute they pulled me up, but it wasn't Eric Thomas’ story you know, “When you wanna breathe as bad as you wanna succeed,” you know.

Donnie Boivin: Opposite of that [laughing]

Freddie Fri: Yeah, I shoulda thought of that! [laughing]

Donnie Boivin: (inaudible) ... right now [laughing]

Freddie Fri: Exactly, exactly. And so man it was so crazy because I thought I was just go’n be a basketball player but of course I wasn't tall enough. And so I was just watching tv one day and a rap group luke Wendy MC came on video call, son call, rap box and I was like woah I was already in the music but then when I heard that, it was like oh man so I was like started telling my dad - dad I want some musical equipment. Can you get me some musical equipment

I started getting musical equipment, started kind of writing raps. I had no desire to say them in front of anybody you know, I was scared to death.

Donnie Boivin: You were a closet rap star

Freddie Fri: I was in the closet as a rapper for real but people that knew me, my friends that knew me knew that I could rap so this one guy named Earnest Walker, he came by the house one day. Now I went to Mclean. Again you can't - McLean is just the lowest performing school in Tulsa Oklahoma. It was in our version of the hood if you can believe that, ok.

[both laughing]

Donnie Boivin: (inaudible)

Freddie Fri: I know, I know I know. But you know honestly it’s the same it’s just the other hoods are bigger to be honest with you

Donnie Boivin: Okay, no you’re right. I'm just busting chops about everything else. I get it right there’s shitholes everywhere.

Freddie Fri: Not just in Oklahoma right [laughing]

Donnie Boivin: Yeah

Freddie Fri: So it’s so funny because he came over and he’s was like man we having a talent show and I was in the 9th grade, he was like man would you be in the talent show with me. I was like bro,, no. You mean like get up in front of people and try to do something?

I tried that one time in middle school and I didnt even make the talent show so I promise you that one defeat was going to be my only defeat as it comes to this music thing. Now I like doing it as a hobby behind the scenes, and I can try to scratch and all that good stuff

Write raps and rewrite Wendy MC raps, but as far as getting in front of people? No. But deep down in my heart you know I wanted to do it. I just couldn't overcome the fear and so for the next two weeks straight, this dude was persistent. Came over everyday, every time he saw me, “You gon be in the talent show man?”

“I thought I already told you, no. You know leave me alone,” and then one time he came over and he was like, you gon be in the talent show or what stop acting like a little ol’ punk. I don't know if it was the worD punk or what it was…

Donnie Boivin: It was the word punk, I guarantee you [laughing]

Freddie Fri: Hold on second! Don't - that’s what I feel like it was I don't like that word punk.

Donnie Boivin: (inaudible) doesn’t make you feel good [laughing]

Freddie Fri: But anyway before I knew it I was like, leave me alone! I’ll do it. And I’m standing there like, in my mind I was like oh snap I just committed to doing this. And I felt very very uncomfortable. So that’s why we preach now when you feel uncomfortable you’re probably in a good place

Donnie Boivin: Yes

Freddie Fri: And so I gotta be a man of my word, I’m going to do it and so I got prepared — wrote and I wrote, this wasn’t even the talent show Donnie, this was just the try outs. It was only a few people in the crowd that was trying out for the talent show. You know and I’m still scared to death. They called us up, the beat comes on… and I grab the microphone…

Now mind you I told you I tried out for a talent show when I was in like 7th o 8th grade and didn’t make it. You know, but I didn’t write that rap it was kind of just lip syncing. Kind of a lip sync war or whatever

Donnie Boivin: Millie Vanilli? [laughing]

Freddie Fri: Yeah I was doing the Milli Vanilli. I was definitely doing the Milli Vanilli. And so I went on and I was like boom, “Call me (inaudible) don't call me at all, cause when I'm on the mic I'm standing tall, I'm 5 foot 4 when I'm talking to you but when I'm on the mic i'm 7’2.” That's exactly line 2 by the way [laughing]

Donnie Boivin: That's awesome [laughing]

Freddie Fri: ...but that moment though, that moment changed my life because the feeling that I felt, it was euphoric it was like woah forreal? Nothing ever was the same, nothing ever was the same

Donnie Boivin: Ain't no looking back from there

Freddie Fri: Confidence came, shyness went away; cut-off jeans; bought a soda pop young but I had big dreams, walk to the halls fifth-grade hope they notice me. Used to bully (inaudible) when approaching me man, just a face in the crowd, shy boy who dreams never said out loud, pop a prom took pics — william penn allstar. 6 Man kinda short they think I won't go fo bar but I had so much heart, gave my all then everything I guess it set me apart. Crooked smile no braces sort of like JCole, confidence I had none head hang down low.

At the moment I'm when I spit that verse on stage, everything changed for me bro. And so that's why when you see me I'm an advocate man, when you're uncomfortable you in a good place do the things that you don't want to do - think outside the box, go outside the box push yourself to be the best version of yourself because when I started rapping I still played basketball but it wasn't like the love I got from rapping,

After the football games we’d be battle rapping on other people and the same people that used to bully me all of a sudden became my biggest supporters. They kept me out of harm's way a lot.

The same people but just because now I had a voice, and I said in that other verse, “ When I put that pen to pad it gave me total inner peace.” And what I'm trying to get people to understand is that I took hip hop and I used it to speak on all the issues that I had in my life, it was a positive release

Donnie Boivin: And that's why it worked

Freddie Fri: Yes

Donnie Boivin: And because a lot of what other people do whether they're in the speaking business, the music business... the whatever business, they're trying to be somebody else

Freddie Fri: Right, yes

Donnie Boivin: You were just sharing your story you just happened to do it in a — actually I'm surprised a method I enjoy

[Both laughing]

Donnie Boivin: Right which is not my MO by the way [laughing]

Freddie Fri: Exactly [laughing]

Donnie Boivin: You know but it's that sharing of that authentic message and that is beautiful, And you know it's badass because it takes courage to do two things, oneit took courage to get your ass on that stage

Freddie Fri: Forreal

Donnie Boivin: Two, it took courage to spit real lyrics that were your story that you had been living knowing that the people that will bullying you and everything else were fixing to hear that s***

Freddie Fri: Yeah for sure, for sure. And so it's so funny because I started not just solo I started with a group and we just became kind of the first to do so many things: the first to be on the radio, the first to be in a recording studio, the first to actually put a cassette tape out and different things of that nature

Donnie Boivin: So for our younger listeners it’s this thing you put in your car like an 8 track

[Both laughing]

Freddie Fri: Oh man that was even before CDs man

Donnie Boivin: Right. You had to have a cassette tape carrier in your car for all your different tapes and recorded with all your cool songs

Freddie Fri: Can you believe how much- how far technology has come though. It’s unreal we’re here doing this because of technology on the real it's not how it used to happen I had to fly to wherever you’re at and we'll have to have a big old real recording [laughing]

Donnie Boivin: And it'd be 20 guys

Freddie Fri: Hey would have been exciting but knowing what we know now it would have been hard.

Donnie Boivin: But the people don't know you've done these raps now 12 times in a row to get it right we just did all this no I'm kidding

[Both laughing]

Freddie Fri: One takes man, one takes. You know man I started doing the music man and I was able to- my thing is though I still had for me I always wanted to try to be successful From Oklahoma because I know people kind of think like when you were joking about dung in Oklahoma and all we do is ride horses and all that good stuff. And so I always try and make it from there and so my story is weird because I was having this success as a hip-hop artist that may not have been on a major major stream but I was having the success as a hip-hop artist but at the same time everything else in my life is kind of in shambles

And so I graduate high school right like I said for McLean High School, the lowest performing school in this day but I was smart though. It was so easy to me, I actually graduated number for and I say this and I'm not kidding I've never had any homework I didn't have homework for 4 years and I graduated at number 4 in my class that's how easy the work was and I always look back-

Donnie Boivin: Damn I wish I would have went to that school I mean we got homework, I didn't do it but I don't mean...

Freddie Fri: Now hold on up now my brother Darryl Davis he does all our music that we do. He went to the same school where he had to study his butt off just to make C and I was like I don't know what you doing man... I don't know what you doing...

Donnie Boivin: I graduated with like a 2.10. I don’t think you can get much lower and still get by

Freddie Fri: And still graduate... you was right there on the cusp you know cusp with a “P”

[Both laughing]

Freddie Fri: So man so I graduated number 4 right. It was so easy, it didn't prepare me for the real world, and so I always look back and think I wish my dad would’ve put me in at better school because it would have pushed me a little bit more and so while I was at school I met this young lady and I was just walking down the hall and she was walking... pretty girl and I was like, “Girl what you doing?” and she's like I'm going and she kinda gave me some attitude you know what I mean fortunately I liked it and we started talking

Now here's the deal guys and gals, when they show you the attitude when you first meet ‘em believe ‘em, that’s who they are.So I started a relationship with this young lady and we wind up having four kids: 1-2-3-4; 1-2-3-4.

Donnie Boivin: Didn't somebody tell you how that s*** works?

Freddie Fri: Oh man somebody said… aye, I was lost. the people ask me what were you thinking, I wasn't thinking at all, I had absolutely no sense you know what I mean

Donnie Boivin: You were thinking it was just with the wrong head [laughing]

Freddie Fri: Definitely the wrong one. But this is what so crazy see, the mindset it’s kind of like when my mom passed away. My dad was like ima take him in but I need to make sure I get somebody to like help take care of him and so kind of our thought processes is always that the women is go’n take care of the kids

And so that was kind of my thought process and I was just kind of happy going through life I was this rapper and I was doing my rough stuff, but everything else… I was messing my credit up I started college and I dropped out really quick cause my mindset wasn’t there

It was four of us in that group, and so in my final year the other guys that were part of the group they had already graduated but all of a sudden they started having money. I used to sell Candy on a truck called Mid American Teens and we'd have about $20 all we were balling, we were doing good these dudes were coming over with hundreds, thousands… I was like dude where are you getting all this money from? And you know it was the mid 80s and they were just like we’re selling drugs

And I was like selling drugs, y’all crazy. Never do nothing like that you know that the thought processes that we had — I would never sell drugs. And so fast forward, I graduated high school, I got a kid still trying to do my music... the girl that I'm with they lived in the projects and so her brother was always kind of like man if you get it I'll sell it and I was like no I ain't messing with that stuff.. Had a baby, had a baby on the way, I was broke not only financially but also broken as a person and man I just told them and give me some. I’ll get it and I'll give it to him - got it, gave it to him we are in the projects I'm shooting dice, they are out there selling drugs. I'm the middle man that's what I became I picked it up and I dropped it off but I still was scared I had this fear in me I knew that that wasn't what I supposed to be doing and so I finally got enough guts up to try and sell it myself

So we was in another project me and my kids’ mum and her friend and her husband and their kids and all of them in that apartment and somebody said that apartment right there the police are really watching it so you need to be careful if you're over there. So me and her friend's husband left we left some drugs in the house like I had a little bit and he had kind of a lot. The rumour in the hood at that time was cause it was so early on in the drug game that if the police raided the house if the girl put the drugs on her they wouldn't search it because she was a female.

So we went where we went and came back and so when we came back to the apartment you can see like if you come around the curve you can see the apartment and we thought we saw police and our heart just dropped oh snap. Cause we knew there was drugs in the house and so we just kind of creeped on around and once we got around to the apartment there were no police cars there so we were like, “Whew, thank goodness.”

But then her friend's mum bust out ,they had twins - they had two kids in her hands and she said, “Police just came and raid the place, they took both of the girls to jail!” And I’m like oh snap. So they done busted in the house my baby's mama put the drugs on her she put my little 20 two rocks and her bra, put his oz in her pocket and so where we were at was a different county so she she was getting booked at Osage County but then she had to go to Tulsa County to get booked in

Well they found the drugs for the Osage County at the place, when she got down to get booked in at Tulsa they found my two 20 rocks so she got a charge there and she had the other charges. So my heart just dropped and I'm like damn my life is over man… I already know because her friend was singing like a canary, “that wasn't my stuff that was my husband stuff,” Bro that's why I always think my mom is my guardian angel, because throughout that whole process my name never came up.

They took the charges from my baby's mama put it on him, my name never came up. And so that was a sign from God that was a gift from God and I was like you know and I’m out and I was out. Cause I never should have been in to begin with, I never went back and so got past that stage of life again like I said with the same young lady I have 4 kids. I had four kids by the age of 25

And it was like a normal day and I went to bed when I woke up I was different. I woke up and I was staring at my ceiling because I knew something was different I was like oh- you know how you blind right, it's like you're blind and the light is off and it's dark and you flip the light on and now you can see everything and that's what seems like happened to me. I can see all the stupid stuff I've been doing with my life. I could see how to see driving with no suspension, driving with no insurance, doing or selling the drugs, this that and the third.

And the first thing I thought about it was I gotta get my kids. Cause me and the baby momma weren't together anymore so I was just kind of like going to see the kids from time to time and they were living in the hood for real like the worst part of North Tulsa they were living. And they went to the same schools, local form elementary. The smallest was 3 at the time and the oldest age 7.

And so crazy how things happened and why you think though I got a call from her from their mum she's like you know I need you to get the kids from me for a little bit I'm kind of dealing with a rough patch I want to kind of strange stuff and I'm like I'll take them

So I had a one-bedroom apartment right got the kids sleeping on pallets, four kids in the living room… they’re excited you know

Donnie Boivin: Camping, right.

Freddie Fri: Oh man they're having a ball and so she calls me a week later and she’s like ok I'm better can you bring the kids back I said yes I'll bring them back under one condition - if you call me again with this- cause in my mind I already know i'm gonna have them. I'm gonna raise em I already know, I just know the situation, I know I was doing a little bit better than she was. And so I said if you call me back again, they’re gonna live with me. And she says oh yeah whatever. And she drops the off and her sister calls me and says man freddie you need to really get those kids its a lot of stuff going on that you don't know nothing about

And so, two weeks later - she calls me again, I go get the kids. First thing I did is went to their school which is kind of still crazy to this day because I don't remember showing any ID I don't remember doing nothing but I withdrew them from the school they were in and I were enrolled them in the school that I was that I was in — that was by my house living by the South Tulsa which is a much better neighborhood then where she lived. Got my all of them out my youngest one wasn't in school yet like I said she was only 3, 3 girls and a boy.

Called me in three weeks later and said I'm doing a little bit better now…. I was like well, they don't even go to the same school anymore I took them under out of that school I say you go and get yourself in order and I got the kids. I have the kids.

And so I’m sitting around here looking crazy I'm looking cray cray, 3 girls and a boy man can you imagine me tryna do some hair…? Come on man!

Donnie Boivin: [laughing]

Freddie Fri: ...come on man, I'm trying to do buns, I'm very hard to do. Hey hey here is the worst part though there was no YouTube I couldn't even look on YouTube to try to figure out how to do some hair. You know so I thought I was doing a good job but you know when my girl's got a little older they said dad you’re not allowed to touch my hair

Donnie Boivin:... you are not touching my head

[Both laughing]

Freddie Fri.... you are not touching my hair though. It’s a funny thing happened though as I was raising my kids, I still look back now and I don't know how I mean I don't know how we did it but we did it. I was doing odd jobs, I was selling mixtape cds, I had a couple of good years with the music and I'll selling a lot of music… it was so crazy because I was learning entrepreneurship as I was raising them because I had to come up with so many hustles but where there is a will there's a way

I created my own distribution line for my music and I was selling my music all across the country, you know. Just cash-on-delivery straight ups I send them a sample Apple people liked it, I was selling to Seattle, Louisville, Houston all over the place and they got a little bit older and I was a basketball guy so started coaching basketball that was my background I want to whoop so I started coaching I started with boys then I was dating a young lady she had a tall daughter.

My oldest daughter was short but she was fast so when they want to 3 grader I started at real good team like we became one of the best teams in the country and we could play against anybody in fact off that team I had girls that wind up going to Baylor, Tennessee these are the colleges that they went to UCLA, Georgetown, ORU has some big-time kids of that team

But I didn't know when I started coaching and coaching 3rd grade, 4th grade and 5th grade I was basically again preparing myself for what my actual business today is, which is hosting youth basketball tournaments so I parlayed the coaching that I was doing for free I was adding value to not only my kids life but to the many kids that I coached and I touched as I got a little bit older I was just doing the math like this guy got 60 teams on his tournament, how is charging x amount of dollars. we gotta pay at the door to get in,concession I said I'm gonna try this, so me and a partner of mine who actually was a guy whose daughter was on the team, we decided to start a company

I think my oldest was... when we started that probably in the 10th grade and so we started this company, started hosting youth tournaments but here's the deal you said something about this little earlier. You said I was able to be successful because I was being authentic to myself, when we started the youth tournament business we wasn't really being authentic to ourselves we were trying to follow somebody else's model and so he did tournaments… he was like the guru of them, he would do one tournament of month or sometimes two, so we would try to do the same thing but not on the weekends that he was throwing them. I mean we were doing ok but I couldn't get ahead I was splitting money with him, we wasn’t making a lot of money and it's about three years later and it was a whole bunch of other things that I'm not even going to speak about

3 years later I made a decision, guess what? I got uncomfortable and I said I was 3 months behind on my rent and thank goodness that I had a landlord that was willing to work with me so I called my guy and I was like bro also everything, the name and all that you can keep all of that but I'm gonna do something different he's like man don't do that and I said nah I gotta do it cause I was doing a lot of work I made sure before I left I did all. I was trying to run it by myself so I knew I knew what I was doing. And so the first thing I did once I broke that relationship is of course, I came up with a new name and all of that good stuff

I figured out the gaps, and so I work with Dr Eric Thomas and he has a man named CJ brilliant dude... you know he worked with Inky Johnson and some of these other big artists, big motivational speakers out there and one thing he always says is you need to figure out the gaps. What problem are you solving and I didn't even know CJ then but that's what I did at that moment in time which was probably about 10 years ago. I said ok I don't want to do it like we've been doing how we’ve been doing it, it’s not working we having tournaments but we're not getting ahead and so I said okay... so I started thinking

From my basketball coaches side well we normally play tournaments over Friday, Saturday and Sunday most of the time. People always complained about playing Sunday I said ok that's one thing. Maybe I could have Saturday only tournaments I could just do them one day and if it's lucrative enough then I can make it work and another thing was we were following somebody else's model as far as trying to schedule one tournament a month trying to guess when people wanted to play and guess when they didn't want to play I was kind of like well, why not just have a tournament every week just kind of like make it like a job, just have one every Saturday.

You know and then work hard on being very customer friendly and providing phenomenal customer service

Donnie Boivin: Which is really hard to do when you're dealing with kids’ parents

Freddie Fri: Woah! and coaches [laughing]. So man let me tell you though Donnie though, once I launched I mean again that was one of the best decisions I've ever made in my life, for the last 10 years I've hosted a tournament every Saturday with the exception of the Saturday after Thanksgiving because that's the one I take off. If Christmas falls on Saturday I won't have one either but for the last 10 years and I promise you but you know the rent thing it was done in 3 or 4 months, I was good.

One of the best decisions I ever made sometimes you gotta jump and people have been telling me that I should do it, should have done that a long time ago but I feel like things all happen at the right time and I think you with people for season for certain reasons for certain things you need to learn and grow from and but it wasn't easy you know. I've been dealing with the gentleman for a while and for me to say you know what I have to do what I have to do because I'm a great assistant coach, if me and you if you were the head I would be a great assistant coach but I'm even a better head coach... I'm a phenomenal head coach. I'm a great assistant coach but I'm a phenomenal head coach

And some of you guys out there, you’re a great assistant coach you great at playing the background but you are a phenomenal head coach and you don't even know it because you've been scared to take the jump. You doing all the leg work for somebody else and you have dreams and you see the holes, you see the gaps, you see what they’re doing wrong and you know you can do it better but you're scared to do it. Don't be scared; go jump

So I stop right there and say so some of you guys out there you hiking with slackers. Who’s in your circle, you know what I mean? And so I started teaching from the rap out go like 4, 5. 6, 8 bars whatever and I’d come to a key point and I’d stop and I start teaching and I'll jump right back into the rap and start teaching and at that very moment everything changed. I was like oh that's it right there and it came from me doing the Success Series, that’s was what the Success Series was there for me — to learn how to really use the hip-hop and make it really even more powerful

Donnie Boivin: Because as I said man it's like we talked about before man, it's taking the music to them right? So you communicate to them at their level they can understand and embrace. You stacked up against some filthy nasty dirty rap lyrics out there right and I'm not busting on rap every genre of music does this

Freddie Fri: Yeah yeah in their own way, in their own way

Donnie Boivin: Yeah yeah yeah, you gotta think about it these kids when they're playing in their cars the music th rap they listen to is this to the stuff that's not a building them up - there was a Christian group called DC Talk and they were a white rap group and they really hit the scene hard one of the biggest Christian groups of all time it's because they were taking the music the kids were into and putting it into a message and that’s what you’re doing and the more you keep doing it I'm telling you man the world's gonna freaking open up to you

Freddie Fri: Man it's pretty cool, it's fun to do you can see the light bulbs go off but my thing is like you talked about the music. The music is just filling them with negative vibes, negative emotions — there’s an opioid crisis and we got hip-hop artists is telling people to pop mollies and just pop mollies and she pop mollies and she did this and I did it to this chick and I made how much money selling drugs — if that's all that's feeding you then that's what you become

My biggest story is people try to say that well peer pressure ain’t real. No, let me tell you peer pressure is real... let me tell you how real peer pressure is. Back when we were rappers I used to engineer the studio right? I had about 10 - 11 - 12 rappers that came to our studio all the time right. We all was doing clean rap, it was all clean - clean, fun nothing crazy about it. Then guess who came out, NWA.

Donnie Boivin: [laughing]

Freddie Fri: cube, and that was one of my favourite rappers Ice Cube but when Ice Cube came out, here's (inaudible) and within a year's time we all were cussing in our lyrics including me, all of us. So peer pressure is real the stuff that these kids are hearing feeling, especially before their cerebral cortex and their brain kicks in. Mine ain’t kicked in until I was 25 when I woke up that morning that's when my reasoning kicked into my brain. It doesn't kick in - so all they thinking is this is how I should be living. And so for me I try to as authentic as I can and I know they into bars, they into you saying stuff that's clever and things like that you can't come in there and be corny. And so once they get over the fact that I'm a little bit older than them, they’ll respect you when they know that you can really rap

They respect me because they say this dude’s got - and you’ll know cause they say, “Bars! Ooh, bars!” that type of stuff so

Donnie Boivin: They're like old dudes got tricks [laughing]

Freddie Fri: Exactly. Exactly, I challenge them too. I tell them who hating toda, who don't think I can rap tell me I need that fuel. Where my haters at and I let loose on them and we have a good time

Donnie Boivin: That's awesome dude, you know Freddie I mean kudos to you seriously because everybody has got their lane you know you found your lane, you found your place. You found your voice and you using your passion you love to change the youth coming up in the world.

There's nothing more beautiful than that and I truly mean that because there is so much and ridiculous bad influence in this world you know somebody has got to be helping these kids coming up - it's not my calling right but I'm honoured that you're taking that on your shoulders Because that's a big mountain to move my friend

Freddie Fri: Yes, it is. But that's my life and you know I'm excited about it. It's so funny because I can take the same thing that I do for the youth and I can go do it for adults and it works the exact same way

Donnie Boivin: Right

Freddie Fri: That's what’s crazy you know. But it’s all about reaching, teaching and adding more value, to people and that's kind of what my life mission is, and so if you can make a few coins along the way then that's all the more merrier as well

Donnie Boivin: Exactly right, exactly right. Now Freddie I got to say this has been a blast I really have enjoyed the hell out of this conversation man. Let's do this, how do people get in touch with you, how do they find you if they want to make fun of your rap music — I mean, listen

[Both laughing]

Freddie Fri: Yeah that too, hey you can pretty much is the website. Freddie Fri Motivation on all social media platforms for all the latest information. I'm really big now on the motivational voice over arena I work with a lot of big companies, basically my thing is I'm just helping a lot of people that were just like me that never thought they could go to another level and so everything that I talk about then I teach about is trying to help you overcome obstacles that you're face in life and it ain’t necessarily about you being from the richest person financially but it's finding a way to be the richest person internally. No matter what you have in your bank account because you are gonna have stuff so I'm just trying to help you overcome that stuff

On my shoulder right now I got a little ice pack cause I had like a bump come up on my shoulder, dealing with drama uncertainty what is that, my wife is digging into it - it hurts but life hurts and I know that there's people out there that have got it a lot worse than me. So anyway Freddie Fri Motivation, aye check me out and hopefully I can say a word or two that can help you go to another level in your life

Donnie Boivin: Love that brother. Alright man here's our like to wrap up every episode and I do stump some people on this so stand by

Freddie Fri: Ok

Donnie Boivin: If you were gonna leave the champions of this show who listen to this show 78 countries around the world that tune in almost every day and if you were gonna leave them with a quote, a phrase, a mantra something they can take with them on their journey especially when they’re stacked up against it and going through it? What would be the quote or phrase you would say, remember this: ...

Freddie Fri: Kill them with kindness... and murder them with success

Donnie Boivin: Love it dude [laughing]. Freddie I appreciate it brother, this has been awesome. I really appreciate your time

Freddie Fri: Hey I got to get down to Texas we got some bass fishing to do, let's go! [laughing]

Donnie Boivin: Thank you so much for tuning into this one this is just a fun episode. I can’t tell you how I love an episode when I can laugh and joke all the way through it. So make sure you go and follow Freddie on all of his stuff and check out all of the stuff he’s into. You know Freddie is a regular in one of my Facebook groups called Success Champions. Come hang out man, he's constantly putting out some really cool content in there with all the other champions that are rising together.

So if you wanna hang out with just a bunch of other badasses who are going forward, come hang out in the Facebook group Success Champions just go to groups type in the words Success Champions, a group will pop-up. Come hang out with us there and if you're looking to start a podcast please come hang out with us at So, You Want To Podcast come hang out with us there as well. So, You Want To Podcast click on the groups button it will pop up and come hang out with us guys we're looking forward to seeing you there. Appreciate you so much, I love you so much for listening to this episode. Share with a friend and give the review on iTunes and keep being badasses I'm proud of you, we'll see how big you can go thanks guys

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Freddy Fri How Hip Hop Changed His Life

Freddy Fri How Hip Hop Changed His Life

Donnie Boivin, Freddy Fri