DiscoverThe Growth Hub PodcastFrida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing Team
Frida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing Team

Frida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing Team

Update: 2021-12-05
Share

Description

Frida Ahrenby is CMO at GetAccept and in this episode we’re talking about how to build a world-class SaaS marketing team.

As companies scale, teams need to scale, so this is something all SaaS marketing leaders and managers will need to work on along their journey. However, it’s easier said than done.

So just exactly how do you build a world-class SaaS marketing team? I caught up with Frida to hear how she’s scaled GetAccept’s marketing org from a team of 3 in Sweden to a global team of 25 marketers spread across multiple international markets.

In this episode, we cover:
- How GetAccept scaled their marketing team, in what order, and why
- How all their teams work together
- What to look for when hiring top marketers
- How to nurture talent and enable marketers to grow their careers within your company
- An insight into the culture within GetAccept’s marketing team
- How to get your marketing team working well and aligned with your product & sales teams

Links

Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh

GetAccept >> https://www.getaccept.com
Lean In by Sheryl Sandberg >> https://www.goodreads.com/book/show/16071764-lean-in

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Frida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing Team

Frida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing Team

Advance B2B