Jake Lovasz is the founder of Integral - a car accessory brand focused on becoming the "white collar WeatherTech".

Jake started his brand in 2019 while in school full time and has since grown it to a multimillion dollar business. In 2021, he partnered with the Capitalism Fund, and is now raising money on the Capitalism Marketplace.

 

For details on Jake's business and the raise, visit https://capitalism.com/marketplace

If you're at the start of your journey, head to https://capitalism.com/playbook

Timestamps:

 

(00:00 ): Jake's opening statement about company potential

 

(01:00 ): Ryan introduces the vision behind his book and investing strategy

 

(03:00 ): Jake describes discovering Ryan's work and his early business beginnings

 

(06:00 ): Discussion of early growth and Jake's initial outreach to Ryan's fund

 

(09:00 ): Explanation of Jake's product and its early viral success

 

(12:00 ): Insights on customer demographics and Jake's unique marketing approach

 

(15:00 ): Conversation about expanding the product line and Jake's vision for the company

 

(19:00 ): Story of a viral video and success with influencer marketing

 

(23:00 ): Jake explains his vision of becoming the "white collar WeatherTech"

 

(26:00 ): Anecdote about WeatherTech copying Jake's marketing tactics

 

(29:00 ): Jake outlines plans for expansion into truck accessories

 

(33:00 ): Discussion on the effectiveness of niche marketing strategy

 

(35:00 ): Jake explains why additional capital is needed for growth

 

(37:00 ): Jake's perspective on the value of partnering with Ryan's team

 

(41:00 ): Jake expresses confidence in deploying raised capital effectively

 

(44:00 ): Conversation about Jake's role moving forward and support needed

 

(46:00 ): Reflection on Jake's personal transformation as an entrepreneur

 

(48:00 ): Jake offers closing advice for aspiring entrepreneurs

 

(49:00 ): Ryan's disclosure about raising capital and community involvement