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Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.

If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.

We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.

This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.

In this episode:

- How AI is changing Amazon SEO and PPC

- Why Amazon’s COSMO and RUFUS models matter

- Creating content that performs in AI-driven search

- The future of listing optimization and conversion

- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action

If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.

Timestamps

00:00:00 - Amazon Search & AI

00:05:26 - AI Changing Search Discovery

00:09:11 - Amazon Rufus Usage Skyrocketing

00:12:00 - AI Open 24/7

00:14:51 - AI & Amazon Customer Experience

00:17:34 - Key Change: Cosmo Intro

00:20:12 - AI & Listing Optimization

00:22:49 - How to Optimize Amazon Listings: 4 Ways

00:25:13 - Amazon's Future: 3 Things

00:28:02 - Search Experience by Category

00:30:58 - Innovation is Key During the AI Era

00:34:20 - Creating a Non-Intrusive Experience For Customers

00:37:48 - New Innovations Coming