In this episode of Self Storage Explained, we chat with Karl Walker from GB Storage, who shares his incredible journey from 25 years as a commercial airline pilot to launching a thriving self storage business in the UK.

Karl talks about:
- The pivotal moment that led him to leave aviation during COVID.
- How he built a cutting-edge, app-based, staffless storage facility.
- His strategies for attracting customers with Google Ads and high-quality service.
- Lessons learned, expansion plans, and advice for new self storage entrepreneurs.

Whether you're interested in self storage, entrepreneurship, or inspiring career pivots, this episode is packed with insights.

Visit Stora.co to sign up for a demo or explore our Academy for tools, financial models, and guides to grow your self storage business.

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Chapters
00:00 Introduction to the podcast and guest, Karl Walker.
00:30 Karl’s journey from airline pilot to starting a self storage business.
03:00 Using smart locks, app-based access, and running a staffless facility.
05:39 Early adoption of Stora and how the app streamlined operations.
07:05 Attracting customers with Google Ads as the key strategy.
09:52 Customer experience from booking to move-in, and site design.
12:00 Plans for expanding the current facility based on demand.
15:25 How Karl’s aviation background influences his management style.
19:15 Advice for self storage entrepreneurs on pricing and customer targeting.
21:08 Closing thoughts on Karl’s journey, future goals, and being an early Stora customer.