"Do you want to be the gambler, with the odds stacked against you... or the casino owner?"

Join us for this week's episode of Unlocking Moves with Mark Zweig, author and founder of two Inc 500/5000 companies. Unlocking Moves dives into the pivotal moments in a leader's journey that unlocked their true potential! Most of us only like to talk about our "glory" stories - but host Kurt Wilkin is a firm believer that we learn more from our stumbles and mistakes, our "gory" stories.

On this episode, Kurt chats with Mark Zweig, founder of the Zweig Group and Entrepreneur-in-Residence at Arkansas' Walton College of Business. Mark started his entrepreneurial journey as a 12 year old bike mechanic in the St. Louis area. He utilized many of the lessons he learned there when he founded his consulting firm for engineers and architects. In their conversation, Kurt and Mark discuss the advantages of being UNDER capitalized, the value of open-book management, how private equity takeovers can go very wrong, and how great marketing is the key to success - not sales. This episode is a blueprint for folks just starting out on their entrepreneurial journey, with a lot of incredible advice from "the best professor at Arkansas!"

(00:00:00 ) Life’s Too Short to Stay in a Comfortable Job

(00:01:19 ) Welcome to Unlocking Moves – Featuring Mark Zweig

(00:02:06 ) From Consulting to High-End Home Remodeling

(00:03:03 ) Childhood Dreams of Architecture, Realized Through Business

(00:04:06 ) Selling His Company Twice – And Why He Did It

(00:05:12 ) Fired, Broke, and Starting a Business from Scratch

(00:07:26 ) Growing a Firm Focused on Architects and Engineers

(00:08:48 ) Why Opposites Make the Best Business Partners

(00:10:17 ) Scaling Through Systems, Direct Mail, and PR

(00:11:46 ) The Power of Probability and Playing the Long Game

(00:13:01 ) When Necessity Drives Your First Business Move

(00:13:14 ) Sponsor – HireBetter: Your Strategic Talent Partner

(00:14:08 ) Why Bootstrapping Builds Better Companies

(00:15:58 ) Early Lessons as a Bike Mechanic at Age 12

(00:18:09 ) From Hustling Bikes to Learning Entrepreneurship

(00:20:15 ) Career Advice for College Grads: Show Up and Work Hard

(00:22:02 ) Open Book Management and Culture of Ownership

(00:24:19 ) Recovering a Business in Debt: The Turnaround Story

(00:27:13 ) Don't Let One Complaint Stop Smart Marketing

(00:28:25 ) Order Takers vs. Entrepreneurs – Get It Done

(00:30:08 ) Avoiding Dependency on the Sales Superstar

(00:32:22 ) Marketing vs. Sales – Why Positioning Wins

(00:34:00 ) Cold Calling, Grit, and Earning Your Way Up

(00:35:49 ) Unlocking Move: Selling the Company and Changing Everything

(00:38:14 ) Student Projects That Actually Change Lives

(00:39:02 ) Rave Reviews from the University of Arkansas

(00:41:04 ) Embracing Opportunities Outside the Classroom

(00:42:43 ) Mark’s Obsession: 400 Cars, 300 Motorcycles

(00:44:01 ) Investing in Janus Motorcycles and American Craft

(00:45:47 ) Wrap Up and Gratitude

(00:46:23 ) Do You Wanna Know Who's Your Mike? Take the Quiz Here

About Mark Zweig - Mark is an experienced entrepreneur, author of "Confessions of an Entrepreneur" and 13 other books, and founder of two Inc 500/5000 companies. He founded the Zweig Group, a consulting, research, publishing, media, and training company serving the AEC industry. He's also Entrepreneur-in-Residence at Arkansas' Walton College of Business, where he teaches new venture development and small business management.

About Kurt Wilkin - Kurt is a connector - of dots, ideas, and people. For over 30 years, he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as chairman of HireBetter and managing partner of Bee Cave Capital. He's a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies.