Episode #69

Name of Episode: From Books to Multimedia Content: The Creative Path in Children's Books Publishing with Helen H. Wu

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In this episode, you will learn:

• How to shift from self-publishing to traditional publishing


• How a background in economics can help run a business


• How developing merchandise can benefit marketing your work


• How social media is helpful for promoting your book

Find out more about Helen H. Wu here:

Website: yeehoopress.com, yeehoomedia.com, helenhwu.com

Quote from show: “Picture books have the potential to pass on joy from generation to generation.”

About Maria Dismondy

Maria Dismondy is a former educator and publisher at Cardinal Rule Press, located in Southeast Michigan. Maria is the host of the podcast All the Write Marketing, interviewing bibliophiles about marketing books and connecting with readers.

To get more episodes of All the WRITE Marketing podcast, sign up here.

Keywords: marketing, picture books, author, writer, illustrator, bookseller, library, librarian, bookstore, publisher, publish, children's books, social media, visibility, readers, children