From Buzzword to Business Tool: How SMEs Can Actually Use AI – Brian Horsburgh at #EBL2025
Description
AI isn’t just for tech giants anymore. In this inspiring and practical keynote, Brian Horsburgh, UK SMB Director at Dell Technologies, takes the mystery out of artificial intelligence and shows how small and medium-sized businesses can use it to boost productivity, save time, and grow smarter.
💡 Discover:
• Why AI is more like a superpowered GPS than a threat to jobs
• How a digital assistant named Emma transformed public services in Texas
• How Dell uses AI in real-world operations – from coding to customer care
• The do’s and don’ts for SMEs starting their AI journey
• What ethical AI really means for businesses today
Whether you’re AI-curious or ready to take the plunge, this talk will give you real insight without the jargon. Smart, funny, and refreshingly honest — this is a must-watch for business leaders looking to stay ahead.
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#AI #SmallBusiness #DellTechnologies #EliteBusinessLive #ArtificialIntelligence #Productivity #BrianHorsburgh #TechForGood #EmmaAI
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