DiscoverEcommerce Coffee Break – The Ecom Marketing & Sales PodcastFrom Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435)
From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435)

From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435)

Update: 2025-09-24
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Description

In this episode, we explore how to boost engagement and recover sales by moving from clicks to conversations. 

Giorgio Pagliari, CEO of Spoki, shares how his platform uses WhatsApp and AI to deliver instant customer support, automate communications, and drive revenue growth for ecommerce businesses. 

He also explains how AI is creating a new era of conversational commerce.

Topics discussed in this episode:  

  • Why transactional emails are no longer an effective way to communicate with customers.
  • What makes WhatsApp a powerful communication tool for e-commerce.
  • How to use AI to automate 80% of customer support inquiries.
  • What Spoki does to recover abandoned carts and increase sales.
  • How AI can create a personalized shopping experience for customers.
  • Why the future of commerce is conversational and AI-driven.
  • How to train Spoki's AI agent with your brand's specific language.
  • How a food e-commerce brand increased its revenue by 50% using Spoki.
  • Why a merchant needs a dedicated phone number to get started with Spoki.
  • What a customer-centric approach means for e-commerce success.


Links & Resources 

Website: https://spoki.it/en/
LinkedIn: https://www.linkedin.com/company/spokiapp/
Instagram: https://www.facebook.com/spokiapp
Facebook: https://www.facebook.com/spokiapp

Get access to more free resources by visiting the show notes at https://tinyurl.com/m4c8wsvn

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From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435)

From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435)

Giorgio Pagliara