In this episode, Terresa Zimmerman sits down with Ron Brodeur, owner of Brodeur Carvell Fine Menswear, an independent men's clothing store in Fort Myers, Florida. Ron shares his journey from direct selling to owning a brick-and-mortar store, the challenges he's faced, and his passion for custom clothing.


Their conversation digs into the world of men's fashion retail, exploring topics such as:
-Ron's 30 years background in the clothing industry, starting with direct selling and transitioning to retail, and his continual learning mindset.
-How Ron established himself in retail 22 years ago, offering ready-to-wear and custom clothing.
-Challenges faced: From multiple stores, surviving the 2008-2009 real estate crisis, adapting to market changes and refocusing on one store.
-Ron's custom clothing process in guiding clients through fabric, button, and lining choices.
-Using point-of-sale systems, digital marketing, and exploring new tools like One Shop Retail.
-Peer group support and how and why he has engaged with other retailers.
-Community involvement by participating in charity events and local initiatives.
-Ron’s challenge of finding qualified sales associates in the current market.
-Ron's optimism about the future growth of independent retailers as traditional department stores decline.


Featured in this episode::
Ron Brodeur, Owner & Custom Clothier
Brodeur Carvell Fine Menswear
Website: http://www.brodeurcarvell.com
Instagram: https://www.instagram.com/brodeurcarvellfinemenswear/
Facebook: https://www.facebook.com/BrodeurCarvell/
LinkedIn: https://www.linkedin.com/in/ron-brodeur-brodeur-carvell-fine-menswear/
They are located at:
6420 Plantation Park Court #104Fort Myers, Florida 33966



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Main Street Matters Podcast:
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Host - Terresa Zimmerman:
https://www.linkedin.com/in/terresachristensonzimmerman