Being born into a family business can feel like one’s life path is already laid out. To some that feeling is a great burden of responsibility, to others, it feels like a cushioned set up and leads to a sense of entitlement. Vincent Valeri got to know both these feelings throughout his life and career. As the son of a successful Italian-Canadian tech entrepreneur in the 1980’s and 90’s, Vincent embraced everything about the “rich-kid” lifestyle. He had the sports car at 16, the most expensive clothes, and travelled all over the world. What he came to realise a few years later was how ill-prepared for life outside that bubble of entitlement he was. So when his father decided to sell the family business, Vincent was faced with redefining a life’s dream.

Interview with Vincent Valeri, founder of Vedaera

His path has led him to where he is today – helping family business members like him avoid the pitfalls he faced. As a Toronto-based family business consultant, he founded his company Vedaera, and helps families define success as more than just financial statements and works with next-gen family business members to find their identity beyond just that of future inheritor.