In this episode, we sit down with Roshan Kumar, co-founder and CEO of Sequifi, an HR and workforce management platform built to solve the toughest challenges in the home services industry.

Roshan’s journey is anything but ordinary he started as an installer and crew lead in pest control and solar before moving into operations and eventually launching his own ventures. Along the way, he’s led high-performing sales teams, generated millions in revenue, and experienced firsthand the labor shortages, turnover, and outdated pay systems that still plague the industry today.

Now, from Sequifi’s headquarters in Lehi, Utah, Roshan and his team are reimagining hiring, payroll, training, and workforce analytics for an industry projected to reach $156 billion by 2030. With deep boots-on-the-ground experience and a global business perspective, Roshan shares how he turned frontline frustrations into entrepreneurial opportunities and how he’s helping companies build stronger, more sustainable teams.

Whether you’re an entrepreneur, operator, or simply curious about the future of skilled trades, this episode is packed with insights on leadership, workforce innovation, and the power of solving problems you’ve lived yourself.