THE JEREMIAH SHOW Featuring Mou Dasgupta, Brook37 The Atelier

Mou Dasgupta, founder of Brook 37, shares her journey from a successful finance career to establishing a luxury tea brand rooted in sustainability and women's empowerment. The discussion explores the rich cultural significance of tea in Darjeeling, the meticulous process of tea making, and the importance of community and quality in the tea industry.

Mou emphasizes the role of women in tea production and her commitment to ethical sourcing and social responsibility, making Brook 37 a standout brand in the tea market.

Takeaways

• Darjeeling is known for its diverse plant species and tea gardens.


• Mou Dasgupta transitioned from finance to create a sustainable tea brand.


• Tea is a significant part of life in Darjeeling, symbolizing care and connection.


• The process of making tea is an art that requires precision and care.


• Women play a crucial role in the tea industry, often as primary breadwinners.


• Brook 37 emphasizes a woman-centered team and sustainable practices.


• The name Brook 37 reflects a connection to nature and the history of tea.


• Quality control is paramount, with a rigorous 56-point check in place.


• Innovative blends like the Moonlight Stroll tea highlight the brand's uniqueness.


• Brook 37 is committed to social responsibility, donating to local charities.

Chapters

00:00 Exploring Darjeeling: A Tea Lover's Paradise

02:51 Mo Desgupta: From Finance to Tea Entrepreneurship

05:41 The Ritual of Tea: A Cultural Significance

11:35 The Art of Tea Making: Personal Preferences and Techniques

17:33 Women in Tea: Empowerment and Community

23:15 Brook 37: The Story Behind the Name

29:28 Quality and Craftsmanship: The Brook 37 Process

35:33 Innovative Blends: New Offerings from Brook 37

41:04 Sustainability and Social Responsibility in Tea

OUT WITH THE OLD, IN WITH THE NEW - REIMAGINE HOW YOU CAN INCORPORATE BROOK37 INTO YOUR LIFE.

https://brook37.com/

We are giving $5 off to all the customers who sign up - promo code: jeremiah$5

SOCIAL MEDIA

Instagram @brook37tea https://www.instagram.com/brook37tea/

Facebook @brook37tea https://www.facebook.com/BROOK37Tea

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