“You are educating your prospective patients about the transformation you can give,” Dr. Lara Salyer explains as she delves into the evolution of healthcare marketing. She redefines marketing as a form of education rather than mere salesmanship, encouraging healthcare providers to view it as a tool for informing and educating about the care they provide.

Dr. Salyer urges healthcare providers to align their marketing strategies with their personal values and strengths, allowing them to connect genuinely with their audience and avoid the discomfort often associated with traditional marketing tactics.

The episode explores the history of healthcare marketing, from the print-heavy 1970s to the digital-centric present, outlining how each era introduced distinct challenges and opportunities that reshaped how healthcare professionals reach and educate their potential patients.

Dr. Salyer offers practical advice on developing a personalized marketing plan that combines proven strategies from the past with contemporary digital tools. She emphasizes the importance of community engagement, advocating for both in-person and online interactions to build meaningful relationships and effectively engage with potential patients.

Quotes

• “Next time you think, ‘Oh, I have to worry about marketing or advertising,’ switch that word to education. How can I educate? How can I show up and educate so that these prospective patients can visualize the transformation and see a better future?” (04:17 | Dr. Lara Salyer)

• “There is no dogmatic way to have your own practice. So meeting people where they’re at, really pushing through those vulnerable bottlenecks that might be sabotaging your progress, helping yourself design your own career according to your values and what you want to express and be passionate about, and showing your patients in their healing path can be very transformative.” (05:07 | Dr. Lara Salyer)

• “Save your money. Stop running those cold ads if you don’t have a foundation of understanding your values, your mission, your vision, your tagline, your elevator pitch, your ideal patient.” (19:28 | Dr. Lara Salyer)

• “Today’s right brain prescription is to sit down with yourself and think about those decades of advertising and what internally feels the easiest for you. And then imagine your ideal patient that you love seeing, your ideal patient that you love to serve… Start shaking hands and using other people’s audiences to get a wider reach. You can leverage that, and that’s what community is for.” (19:41 | Dr. Lara Salyer) 

Links

Catalyst Micropractice Assessment: https://3nb09zv7070.typeform.com/to/P56ItjWi

IMAGINE Course: https://rightbrainrescue.com/p/imagin

Connect with Lara: 

Website: https://drlarasalyer.com

The Catalyst Way: https://drlarasalyer.com/catalyst

Instagram: @drlarasalyer

Facebook: https://www.facebook.com/drlarasalyer

Linked-In: https://www.linkedin.com/in/drlarasalyer/

YouTube:  https://www.youtube.com/c/DrLaraSalyer

TikTok: @Creativity.Doctor

Podcast production and show notes provided by HiveCast.fm