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From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group

From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group

Update: 2025-11-09
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From a small Swedish town to a global portfolio of over 40 brands, Torsten Jansson has built New Wave Group on patience, craftsmanship, and long-term vision. In this episode, Steven and Jeff talk with the founder and CEO about leading with independence, protecting creativity through growth, and why building slow might be the fastest way to truly matter.

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From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group

From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group

Steven Baumgaertner