Brian Hetherman joins Jonathan Simkin for an unfiltered dive into the chaos, quirks, and culture of the Canadian music industry through the ’90s and early 2000s.

This is unfiltered, behind-the-scenes storytelling from two people who’ve seen it all.

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📌 New episodes every second Friday.

Chapters

03:10 The Much Music Video Awards and Industry Politics

06:05 A&R Experiences and Band Signings

08:51 The Evolution of Age of Electric and Static in Stereo

15:00 Early Career Experiences in the Music Business

17:53 Strip Bar Obsessions and Rock Band Culture

20:57 Management Challenges and Artist Relationships

26:55 The Impact of Major Label Mergers

29:49 Holly McNarland and Her Musical Journey

33:35 The Unconventional Approach to Music Business

36:33 Navigating the Challenges of Music Funding

38:39 The Evolution of Indie Labels and Global Reach

40:05 The Impact of Major Labels on Artist Success

43:29 The Rollercoaster of Fame and Its Aftermath

47:57 The Shift from Physical to Digital Music

51:20 The New Dynamics of Touring and Revenue

53:29 The Changing Landscape of Music Videos

56:18 The Role of Canadian Funding in Music Production

01:01:15 Reflections on the Music Industry's Evolution

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