From Gym Owner to Coach: Olga’s Transformation | The Coach Trap Podcast

In this episode of The Coach Trap, host Daniel Williams speaks with Olga Lapushna about her inspiring journey from running a franchise gym to becoming a life coach for women in business.

Olga shares how she overcame the challenges of gym ownership, discovered her true passion for helping others, and transitioned into coaching. She breaks down the importance of building strong relationships with clients, using effective hooks in content, and leveraging testimonials and case studies to build trust.

The conversation also dives into organic marketing strategies, why LinkedIn is such a powerful tool for coaches, and how aligning coaching with personal values can lead to better results for both coaches and clients.

👉 Don’t Fall into the Coach Trap: www.coachtrap.co.uk

👉 Connect with Olga: Olga Lapushna LinkedIn

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Timestamps

00:00 – Olga’s Journey into Coaching

06:59 – Building Relationships and Generating Leads

11:57 – The Importance of Effective Hooks

19:37 – Leveraging Testimonials and Case Studies

26:40 – Simplifying Marketing Strategies

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