Welcome to the Dear Future CRO Podcast. I'm your host Esther, and in this episode, we have the incredible Sandy Hogan, recently named Chief Customer Officer from SADA. Sandy took us through her inspiring career journey—from her roots in healthcare to her pivotal Tech career at companies like VMWare, Rackspace, HERE Technologies, and Cisco. She shared the importance of innovation in customer interactions and a customer-centric approach in the tech industry.  Her insights on creating specialized roles and driving yearly growth are a testament to her strategy. Tune in to learn how understanding customer-centricity and quick recovery from setbacks can define your leadership success. You will not want to miss this enlightening conversation 

00:00 Diverse, non-linear career journey in three chapters.
03:32 Gained valuable experience at Cisco for 15 years.
10:16 Building enterprise business through collaboration and specialization.
15:09 Dynamic work involving strategy, problem-solving, and teamwork.
18:29 A defining career moment led to personal conflict.
22:09 Displayed value with a visual summary on a corkboard.
24:32 Vice president pushed boundaries, secured $800M contract.
28:57 Solvers never sell; know your customer well.
30:13 Grateful for the experience and opportunity given.

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