From Hope to Reality: P&L Design That Drive E-commerce Profitability
Description
In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experience running an aggregator "into the ground" and the valuable lessons learned along the way.
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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
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Chapters:
(00:00 ) Join Us in NYC at Our Exclusive YouTube Event!
(01:08 ) Introducing Andrew Faris & His eCommerce Journey
(07:06 ) The Current State of eCommerce
(13:16 ) The Influence of Moneyball by Michael Lewis in Marketing
(19:29 ) Understanding P&L in eCommerce Success
(23:34 ) Understanding Your Profit Goals & OMG Commerce’s Case
(29:35 ) How to Structure Your P&L as an eCommerce Brand
(34:48 ) Optimizing Operational Expenses
(34:56 ) CAC and Cost of Delivery
(39:33 ) Channel Strategy and Product Margin Fit
(42:51 ) Forecasting and Adjusting Business Strategy
(49:50 ) Resources & Closing Thoughts
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Connect With Brett:
- LinkedIn: https://www.linkedin.com/in/thebrettcurry/
- YouTube: https://www.youtube.com/@omgcommerce
- Website: https://www.omgcommerce.com/
Relevant Links:
- Andrew’s LinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108
- AJF Growth: https://ajfgrowth.com/
- Andrew’s Podcast: https://open.spotify.com/show/7ssrhISeeGHgCLpzZgrxuJ
- Moneyball by Michael Lewis: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818
United States
