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From Inbound to ABM and More with UserIQ's Nicole Wojno Smith

From Inbound to ABM and More with UserIQ's Nicole Wojno Smith

Update: 2019-10-22

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Nicole Wojno Smith, CMO at UserIQ, is leading the move from heavy inbound reliance to targeted, multi-threaded, multi-touch, multi-channel account-based marketing. We talk ideal account identification, engaging multiple stakeholders, and multi-channel online and offline cadences. We discuss the evolution of their metrics, lessons learned, connecting brand to revenue, career advice for up and coming marketers and more.

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From Inbound to ABM and More with UserIQ's Nicole Wojno Smith

From Inbound to ABM and More with UserIQ's Nicole Wojno Smith

Steve Watt