DiscoverAt Barron'sFrom Ink Colors to Lighting Up: Bic's CEO Discusses Trends and Growth
From Ink Colors to Lighting Up: Bic's CEO Discusses Trends and Growth

From Ink Colors to Lighting Up: Bic's CEO Discusses Trends and Growth

Update: 2025-05-08
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Bic CEO Gonsalve Bich explained why the company's pens do not have the same ink around the world as part of an interview with Barron's editor-at-large Andy Serwer.


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From Ink Colors to Lighting Up: Bic's CEO Discusses Trends and Growth

From Ink Colors to Lighting Up: Bic's CEO Discusses Trends and Growth

At Barron's