What You Will Learn:

• How to transition from a creative passion to a successful business
• The importance of brand building in attracting potential buyers
• Strategies for balancing creative work and business operations

The podcast “Constructing Brands” is hosted by Eric Lanel and focuses on the business of building materials manufacturing. It aims to assist companies in this sector by discussing strategies for launching new products, rebuilding brands, and implementing effective communication strategies. The podcast features conversations with experts from construction, architecture, engineering, marketing, and manufacturing to help companies become stronger and more profitable. In a recent episode, Eric interviews Rosemary Hallgarten, founder of Rosemary Hallgarten Inc., who shares her journey from jewelry making to textiles and her experience with being acquired by a 138-year-old company. The episode delves into the challenges and opportunities of maintaining a brand identity post-acquisition and the importance of staying true to one’s creative vision while scaling a business.