In this raw, radically inspiring episode of The Affluent CEO Show, Yuliana sits down with Saara Jamieson, founder of Cool Beans Underwear—the world’s first testicular cooling and supportive underwear registered as a medical device. 

But this isn’t just a business success story. It’s a deeply personal mission born from Saara’s three-and-a-half-year infertility journey and the heartbreaking experience of multiple miscarriages. As a former cancer researcher, she turned her scientific background and personal pain into purpose—creating a product that not only enhanced sperm health but is now revolutionising men’s health globally. 

Saara shares: 

• The emotional moment her husband created a DIY prototype on the couch
• Why sperm health is everyone’s business—and what’s not being said
• How storytelling (not stats) became her most powerful business strategy
• Her transition from scientist to CEO—and the mindset shifts it demanded
• The vital role of relationships, contractors, and honest conversations in startup growth

This conversation goes far beyond underwear. It’s about breaking taboos, believing in yourself when no one else does, and building a business that truly saves lives.
 
🔗 Connect with Saara:
 
 http://coolbeansunderwear.com 
 https://www.linkedin.com/in/saara-jamieson/ 

 📧 saara@coolbeansunderwear.com 
 

I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on help@yulianafrancie.com