Peter Guirguis shares his journey of starting his own business and how he used AI in his day-to-day life. He discusses using AI in copywriting, web design, app development, and advertising. He emphasises the importance of clear and concise messaging on websites and the use of AI to generate persuasive copy.

He also mentions the use of AI tools like Play.io for advertising campaigns. Peter highlights the need for testing and experimentation in marketing strategies and the importance of tracking ROI. AI tools have saved Peter Guirguis both time and money in his business. He no longer needs to hire copywriters or spend hours crafting email responses. The productivity and time management benefits are significant, saving him hundreds of hours each month. David Brown highlights the lack of discussion around the actual impact and ROI of AI tools. Peter mentions the need for an AI tool that can compare different outputs and determine the best option for a given context. They also discuss the importance of being nimble in a changing job market and the value of vocational training and apprenticeships.

Takeaways

• AI can be harnessed in various business aspects, including copywriting, web design, app development, and advertising. This empowerment allows business professionals to take control and make confident decisions.
• Clear and concise messaging is crucial for websites, and AI can help generate persuasive copy.
• AI tools like Plai.io can streamline the process of creating and optimising advertising campaigns.
• Testing and experimentation are essential in marketing strategies to track ROI and improve results. AI tools, by saving time and money in business operations, enhance efficiency and productivity.
• The actual impact and ROI of AI tools should be considered and discussed.
• Being nimble and adaptable is not just a suggestion but a crucial necessity in a changing job market. This adaptability prepares us to face challenges and be resilient.
• Vocational training and apprenticeships can provide valuable skills and job opportunities.

Links relevant to this episode:

• What Is Direct Response Copywriting?
• Clayton Makepeace’s 3 traits every copywriter needs | The #1 Copywriter Forum & Community – Kevin Roger's CopyChief
• Plai: Better Digital Marketing Is Just A Few Taps Away
• SwiftPress Support Website

Thanks for listening, and stay curious!

//david

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