In this episode of the podcast, we sit down with Natasha Sideris, founder and CEO of the iconic Tashas Group, for an honest, inspiring look into what it really takes to build a successful business in the food and beverage world.

From humble beginnings in South Africa to expanding across the UAE, Natasha shares the hard truths behind scaling a brand: the sacrifices, the sleepless nights, and the need for relentless work ethic, not just viral moments.

We talk about the emotional cost of entrepreneurship, including the guilt of time lost with family, and her heartfelt advice to founders: don't forget your parents.

She also reveals what makes her team stay loyal after 20+ years, why she throws legendary staff parties, and how building a respectful, grateful workplace culture has been core to her success.

Other topics include:

•⁠ ⁠The fierce competitiveness of Dubai’s F&B scene

•⁠ ⁠Why businesses can’t rely on tourists alone

•⁠ ⁠What makes Dubai a dream for ambitious entrepreneurs

•⁠ ⁠And the realities of margins, hospitality, and longevity in the Middle East

The episode is packed with unfiltered insights, personal stories, and lessons that every aspiring entrepreneur should hear.

📲 Connect with Tasha's Group:

LinkedIn: https://www.linkedin.com/company/tashas-group/

Instagram: https://www.instagram.com/tashasgroup?igsh=MW1pbnVyYmtrZml3MQ==

Website: https://www.tashasgroup.com/

📲 Connect with Justin Maguire and Beyond the Business Card:

Instagram: https://www.instagram.com/jussiemcg/        

LinkedIn: https://www.linkedin.com/in/jumcguire        

Beyond the Business Card: https://podcasts.apple.com/ae/podcast/beyond-the-business-card/id1785496837

Don't forget to stay tuned for a new episode next Monday!