What does it really take to stay ahead in SEO when AI is reshaping search as we know it?

In this episode of The Search Session podcast, host Gianluca Fiorelli sits down with Mark Williams-Cook—SEO expert, digital strategist, and founder of AlsoAsked.com. With years of experience spotting trends before they hit the mainstream, Mark shares how he communicates complex AI-driven search changes with clients, why “SEO is dead” is a myth that refuses to die, and how user intent insights from People Also Ask and query fan-out can unlock smarter content strategies.

He also dives into his discoveries about Google’s site quality thresholds, the ongoing importance of user signals and trust data, and why, despite all the noise around AI, technical health, strong content, and coverage remain the foundation of SEO success.

Tune in to hear fresh perspectives and timeless reminders that will reshape the way you think about search.

This is the 27th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07 ) Meet Our Guest: Mark Williams-Cook
• (01:50 ) How SEO Is Treating Mark Lately
• (09:51 ) People Also Ask in the Age of AI Search
• (22:03 ) Connecting Query Fan-Out, PAA, and Follow-up Questions
• 38:04 ) Prompt Tracking vs. Brand Visibility
• (44:23 ) Lessons from the Google Exploit: Site Quality Score
• (55:43 ) Getting to Know Mark, Outside the SEO Bubble

👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/from-people-also-ask-to-ai-search 

Where to find Mark Williams-Cook

• LinkedIn: https://www.linkedin.com/in/markseo/ 
• X: https://x.com/thetafferboy 
• Bluesky: https://bsky.app/profile/markwilliamscook.com 
• Website: https://withcandour.co.uk/ 

Where to find Gianluca Fiorelli 

• Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

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Be sure to subscribe for more actionable marketing and SEO tutorials: https://x.com/awebranking