From Shaping Olipop’s Rise to Building Her Own Agency: Alexa Gray’s Big Shift
Description
In this episode, I sit down with Alexa Gray - founder of Social Bloome and one of the formative early team members at Olipop, where she helped shape the brand into one of the fastest-growing wellness companies in the U.S.
With a background spanning nonprofit work, photography, brand building, and now her own agency, Alexa’s path has never been linear, but it’s always been purpose-led. We talk about how to make confident career moves (even when they don’t make sense on paper), the mindset needed to leave a “successful” job, and what it really takes to build a business rooted in authenticity and community.
Whether you're navigating your own pivot or dreaming about starting something new, this conversation is packed with real insights and practical encouragement.
In this episode, we cover:
✨ How to make bold career moves with confidence
💼 Leaving a job you’re doing well in and why it’s okay
🚀 Alexa’s experience working at an early stage start-up and how to know if that enviroment is right for you
💡 Building a business (and community) from scratch
📱 Launching an app with no tech background
🛠 Her go-to habits for staying grounded and moving through hard moments
Connect with Alexa:
- Alexa's Linkden
- Social Bloome
Follow Good Shift:
Instagram → @goodshiftpod
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