From Single Store to Fully Franchised with Peter Holt, The Joint
Description
Peter Holt, CEO of The Joint Chiropractic, joins us on Fuel Growth to explain how he and his team worked to successfully grow the Joint from a small, single-digit franchise business to a national franchise with over 500 units.
From restaurant chains to hardware stores, franchisors face similar challenges as they seek to fuel growth within their companies. Maintaining your franchise market share can be difficult, but it’s possible to iteratively improve your brand by leveraging the massive amounts of data available. So how do you measure the needs and intents of all your customers, franchisees, and consumers and translate that data into decisions that make your brand better?
Listen in to find out more about the power of franchising, how Peter has listened to his franchisees and consumers, and why it’s more important than ever to consider the competitive advantages you can exploit in your market.
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