From Skin Care to Soul Care: how energy healing ikigai created a purpose driven business
Description
Guest intro:
Mayumi Pachkoski is a U.S.–based aesthetician and energy-healing practitioner who blended Eastern and Western skincare to build a thriving six-figure studio in Maryland. A former flight attendant who pivoted in her 30s, she now helps practitioners grow healing businesses rooted in purpose and service.
3 Power Takeaways
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Leap early; build skills on the way. Use "no-brainer" offers to get in the room and learn from pros. (20:07 –22:36 )
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Let purpose lead the model. When work sits at the intersection of talent, joy, and need (ikigai), consistency becomes easy. (37:26 –38:24 )
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Grow through connection, not discounts. Reward referrers; keep pricing strong; become the story people share. (28:55 –31:13 )
Main Topics, Timestamps, Explanations & Notable Quotes
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Bold reinvention & "no-brainer" apprenticeships — 20:07 –22:36
What it means: Proximity compounds. Offering flexible, unpaid assisting to a top practitioner compresses the learning curve, reveals real-world systems, and creates industry credibility faster than solo trial-and-error.
Quote: "You don't have to even pay me… I will clean, vacuum… It's a win-win, a no-brainer offer."
Mayumi
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Ikigai as a business operating system — 37:26 –38:24
What it means: Aligning work with what one loves, does well, and what people will pay for transforms effort into enthusiasm; sustainable energy becomes a competitive advantage over hustle-based growth.
Quote: "Work doesn't feel like a job… I wake up every morning excited about who I'm going to serve. That's ikigai."
Mayumi
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Referral engines beat discounts — 28:55 –31:13
What it means: Paying clients (via generous thank-you credits) to advertise outperforms cutting prices for newcomers; it preserves brand value, attracts ideal fits, and turns great results into free marketing.
Quote: "New clients come with the regular price… but for you, as a thank you for the referral, I give 50% off next time."
Mayumi
Extra Gems (quick hits)
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Test the move with logistics smarts: Pre-paying six months' rent to secure housing without local job history shows how creative terms remove gatekeeper friction. (10:01 –10:32 )
Mayumi
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Courageous partner talk: Ask the life-defining question early—"What do you really want?"—then build the plan around it. (05:24 –06:22 )
Mayumi
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Permission to start messy: Feeling nothing in early energy-work classes didn't stop the pursuit; the right modality (Access Bars, then Quantum Touch) clicked later. (33:46 –35:03 )
Mayumi
Connections:
Visit us: MarniBattista.Com
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